Thursday, March 25, 2010

Fashion Show Seating

Usually assigned and by invitation only, and there are rules:
"Vogue editor-in-chief Anna Wintour and other V.I.P.s will almost always sit near the end of the front row in the section to the left of the runway—sometimes known as the "A" section. This is considered the best vantage point because it is the first place where the models turn. It is also close to the doors—ideal for making a quick exit and getting on to the next show. Celebrities usually sit in the middle of the front row, so the photographers can see them without creating a traffic jam. Retail executives usually are sprinkled between rival editors, to avoid awkward situations: Bergdorf's for example, doesn't want Saks knowing which looks it is circling in the program.
The worst seats are those adjacent to the back end of the runway—even though some are technically in the front row, says Kelly Cutrone, founder of People's Revolution, which produces shows for designers such as Davi Delfin and Toni Francesc. "They are usually given to sponsors who don't really understand the language of seating," Ms. Cutrone says. A seat in rows one to rows three mean you are "still in the game."
via the Wall Street Journal

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