I suppose it could have been humorous but it fails.
Seems like they would attract a really small market with this anyway.
And more, even if that is the lifestyle you might want, it would seem to me that by advertising it, it just makes it unappealing. I can just imagine some of my male friends who, 1) have money, 2) are single and date around 3) like good scotch, expensive wine, cigars and all the rest and 4) are looking to buy BUT it seems like this puts a label on them, it stereotypes them, which makes it no longer cool.
The posters for the Midtown tower, under construction on 10th Avenue and Fourth Street S.W., featured the slogan: "A $20,000 down payment is as easy as a 25-year-old scotch, or a 25-year-old blonde on a 25-year-old scotch. Get on it."
Another read: "A $20,000 down payment is easier than scoring on a four-minute 5 on 3. And way, way easier than scoring with your waitress."
The posters were placed in men's washrooms at several nightclubs, including Sumo Lounge Restaurant on 10th Avenue S.W. and the Ironwood Bar and Grill on Ninth Avenue S.E.
The four-week-old campaign was designed to appeal to young professional men in the downtown area, according to the condo's builder, Point of View Developments. But it misfired for Wil Knoll, a Calgary actor who saw the ad at one of the bars.''
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