Dieter Rams and Braun

was trained as an arch.
(says that apple is the only company designing according to his principle, though he never consulted with them, etc).



via Kottke

Rams 10 Principles
* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design makes a product understandable
* Good design is unobtrusive
* Good design is honest
* Good design is long-lasting
* Good design is thorough down to the last detail
* Good design is environmentally friendly
* Good design is as little design as possible